Increasing Provincial Bank’s Sales Productivity by 75% within 3 Months
The Client
Is a major provincial bank in Indonesia.
Business Challenge
How to improve sales team capability, increase productivity, and boost sales performance?
Approach & Framework
Bester & Co. developed a custom comprehensive sales solution which included strategic and detailed marketing planning tools. The sales team was aligned on the use of the tools and the improved sales process. Bester & Co. monitored the sales team’s performance using its proprietary Business Accountability Sessions© (BAS©). Through these sessions Bester & Co. also provided strategic and operational improvements to the sales team which resulted in an increase of sales productivity by 75% within 3 months. This solution was implemented in three selected big Branches covering Commercial, SME, and Institutional Funding sales teams.
The Results
Increased sales productivity
Enhanced employee capabilities
Standardized strategic and detailed marketing planning and monitoring processes
Improved coordination between Branches, Regional Offices, and Head Office to speed up decision making times
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The Results
Increased sales productivity
Enhanced employee capabilities
Standardized strategic and detailed marketing planning and monitoring processes
Improved coordination between Branches, Regional Offices, and Head Office to speed up decision making times
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