Approach & Framework

Bester & Co. developed a custom comprehensive sales solution which included strategic and detailed marketing planning tools. The sales team was aligned on the use of the tools and the improved sales process. Bester & Co. monitored the sales team’s performance using its proprietary Business Accountability Sessions© (BAS©). Through these sessions Bester & Co. also provided strategic and operational improvements to the sales team which resulted in an increase of sales productivity by 75% within 3 months. This solution was implemented in three selected big Branches covering Commercial, SME, and Institutional Funding sales teams.